eSavV Technologies, a RI Based Web & Mobile Software Technology Firm, Partners with United Nations Affiliate
IREO (Intergovernmental Renewable Energy Organization) announces its official partnership with eSavV Technologies to promote awareness of the environmental issues facing our planet via new technology solutions
Lincoln, RI, October 20, 2011 – eSavV is committed to quality web, mobile and software products and services and is also committed to corporate social responsibility. For this reason, eSavV has been chosen as the technology and media consultant firm to United Nations affiliate, IREO.
IREO’s initiatives are not for the faint of heart. They are a progressive organization promoting awareness for the pressing environmental issues facing our planet and are executing initiatives to practice what they preach. They recently signed a joint venture to develop a 3,000 acre sustainable agricultural community in Haiti and are supporting the development of Waste-to-Energy power plants in Latin America. There is much more this great organization is doing and eSavV will be there to support these initiatives via web and possibly mobile technology.
eSavV will be providing guidance to IREO for how it can leverage various technology outlets to promote its mission and initiatives to gain worldwide recognition and support. The first step eSavV took was to redesign IREO’s website application (www.ireoigo.org). Michael D. Croft, CEO of eSavV Technologies explains, “The redesign included behavior-based design changes. Behavior-based design is the study of human behavior and how people react to various styles, colors and images on a website. With the important messaging IREO is looking to convey to its website visitors, this type of design is paramount to invoke actionable behavior. The psychology behind the design was that of positive reinforcement, rather than ‘dooms-day’ scare tactics. It sends the message that work needs to be done, however, success can be achieved with the right people, direction and support.”
Michael explains why he partnered with IREO. “I feel if everyone were to contribute just a little towards environmental sustainability, we could achieve a tremendous amount of benefit to our generation and future generations. I don’t believe we have an option. If we don’t contribute now, the ramifications will manifest quickly and our precious resources will be gone and you know the saying; you don’t know what you have until it’s gone.”
Michael is using his company’s technology resources to develop a sophisticated website application, an advanced web ‘portal’ and an online marketing campaign to help IREO spread its message.
“This is one of my contributions to show my appreciation for our planet and its resources. It makes me feel good that we can be a part of such an important global cause and help support such an incredible organization like IREO.”
Michael is not only leveraging his company resources to support IREO and its mission, he is also using his own personal time to learn more about the issues surrounding corporate sustainability. He is currently attending Harvard University for a course on corporate sustainability. “To support an organization like IREO, it is important to not only understand the technology, but to also understand the business. Without a strong understanding of the business, it would be difficult to maximize a technology solution for that business. We cannot be experts for all our client’s businesses so we work with the people who are, fostering our collaborative efforts to yield the highest returns.”
Michael D. Croft
President / CEO
eSavV Technologies
TF: 888-316-6303
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