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Businesses seem to struggle with how one technology dovetails with another. Michael Croft, CEO of eSavV Technologies is seeing this first-hand from his company’s interaction with website, mobile and Internet marketing clients.
Michael Croft is founder and CEO of a technology solutions company, eSavV (pronounced e-sav-vee) Technologies, providing website design and development, mobile application development, custom software solutions, and Internet marketing including SEO and SMO. Michael has 13 years experience developing technology solutions for large and small companies. “We receive many inquiries for our services, but many businesses ask only for a small piece of a much larger solution, not realizing the inter-connectivity of our services.” Michael explains.
“Triple-threat” strategies, as Michael calls them, include a website application, its mobile counterpart, and an Internet marketing strategy. These technologies function much better as a whole than as separate components. Search Engine Optimization really should begin with website design, not as an afterthought. Social Media and SEO campaigns work together and reinforce each other. A mobile website is an extension to the standard desktop version, and a mobile application encapsulates business functions conveniently packaged and designed for the smaller screen of a smart phone or even a tablet.
When developing a business plan and strategy, companies should think of their website, SEO, SMO, and mobile applications as cohesive components of a larger solution, each developed to reinforce the other. The solution works best and produces the best effect when its components are treated as interlocking pieces to a single puzzle.
“Envision for a moment a modern business, one that utilizes the real power of the Internet and mobile technology to extend a bricks-and-mortar location,” Michael goes on to explain. “Imagine you have searched online for an upscale liquor store to purchase a fine wine, and you find a store that piques your interest. But while driving to the store, you forget the directions, so you use your mobile phone to access the store’s mobile website, which provides directions using mobile GPS technology. At the store, you start searching for that special bottle of fine wine, but you need help understanding the differences between a Merlot and Pinot Noir. On each wine bottle is a QR code, and your smart phone has a QR reader, so you scan the code to get a detailed description of the wine from a web page of the liquor store’s mobile website.
The store now begins to leverage your interest and selection to create targeted marketing. If you share the store’s wine description with friends by clicking a social media sharing icon on the web page, you are now participating in viral marketing. When you purchase the bottle of wine, the cashier takes your email address so that the store can send you a monthly newsletter of information on wines. She also encourages you to “check-in” using foursquareTM or FacebookTM to receive discounts and specials. The liquor store’s social media dashboard leverages geo-targeting and social sharing information. Customers who tweet or check-in are rewarded – and the liquor store gains more exposure through viral marketing by putting the customers to work as your personal marketers.”
Michael has defined a business that truly leverages web and mobile applications, search engine optimization, and social media as a cohesive business strategy. He explains how all these pieces can work together to extend a traditional bricks-and-mortar business. These technologies also work extremely well for businesses that don’t have a bricks-and-mortar operation, and eSavV Technologies is a prime example. “I haven’t even scratched the surface of inter-connected technologies when you consider press releases, webinars, podcasts, blogs, and so many other powerful tools at a business owner’s disposal,” Michael adds. “Unfortunately many businesses seem unaware of these tools or do not understand how they all fit together, and therefore they continue to invest money in the wrong areas.”
eSavV Technologies
Websites. Mobile Apps. SEO & SMO. Software.
Phone: 888-316-6303
Fax: 888-839-8307
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